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daniel östling.

Work with me

Two paths, depending on whether you need a fractional operator now or a senior product leader for the right permanent role.

FRACTIONAL AI PRODUCT

I take on one or two engagements at a time as a fractional AI product lead — strategy, workflow redesign, agentic systems, RAG, evals, and adoption with your existing team.

  • Find the AI use cases that can move a commercial number.
  • Turn the highest-leverage workflow into a shipped system.
  • Leave the team with standards, evals, and operating habits.

Visit FractalOcean → Book a 15-min call

SENIOR PRODUCT LEADERSHIP

I’m selectively open to senior product leadership roles where AI, commerce, and P&L ownership meet.

  • AI is part of the operating model, not a side lab.
  • The role owns outcomes, tradeoffs, and adoption.
  • The company values hands-on product leadership.

Email [email protected] Resume →

FIRST CALL

The first conversation should decide the shape of the problem: workflow, buyer, current stack, quality bar, and the number the work needs to move.

I had the chance to work closely with Daniel as a fractional product leader, and he made an impact right away. He quickly zeroed in on the highest-leverage opportunities and kept the team focused on what actually moves the business, not just activity.

He also brought AI into the team in a way that actually stuck. From a Claude-powered PR review bot to AI-driven rule systems embedded in the IDE, these weren’t experiments, they’re tools the team uses every day.

Daniel moves fast. He goes from insight to production in days, not weeks, and does it with strong judgment and high quality. Despite being fractional, he fully embedded with the team, ramped quickly on a complex environment, made confident decisions, and shipped independently.

Just as important, he left the team better than he found it, more focused, more capable, and more self-sufficient. I’d work with him again in a heartbeat and highly recommend him to any team looking for a product leader who delivers real impact, especially at the intersection of product and AI.

Nicole Romito Nicole Romito · Digital & Ecommerce Executive | Driving $100M+ DTC Growth | CAC, LTV, Retention | Transformation Leader, Direct Wines · Daniel's client · Apr 1, 2026 · source